How helpful is good posting in increasing the number of fans?

You've prepared a beautiful business page on facebook. You've used your advertisement budget and now you have few tens or hundreds or thousands of fans, depending on the investment. What's next?

According to the latest research made by comScore, your fans friends are on average a 34-times-larger audience than the fans alone.


How to reach them?

In order to expose your page to the fans friends, you need an active involvement of your fans on your page. It means that you have to give them a reason to like your posts, comment on them or even post their own content on your wall.

What is privacy in social networks?

We already have discussed the Google+ emphasis of the privacy, as the main advantage of the latest Google's social network over facebook.
Today I've got a little bit confused: Google has deleted number of Google+ account, claiming the violation of their real name policy. Does the concept of privacy include our names? What are the boundaries of privacy?

Is facebook the one being threatened by Google+?

Google has done it again - it has created a huge buzz around Google+ by using the formula that made gmail one of the largest email services providers. Google+ is being released to a limited audience. It's invitation based, everybody is talking about it and the curiosity reached new heights. Early adopters praise the new social network and forecast facebook's fall.

When I finally got the invitation to Google+, I was excited. A few days later I could no longer ignore the feeling that Google+ provides the functionality of... Twitter and LinkedIn. Another thing worth noticing - during that whole period facebook's tab was proudly open in my browser next to the Google+'s one.

Tips for surviving the facebook design changes

While everybody's talking about Google+, there are people that still enjoy facebook.
Unfortunately, recently, an advanced usage of facebook is getting harder and harder.

A lot of design changes were going on lately. I've prepared a list of tips for you, maybe it'll help you to avoid the frustration I have experienced in the last month or more.

Google+ vs. Facebook - the motivation

This article is originally published at soshable.com


On July 1st Google released it's 4th social network project. After the failures of Orkut, Google Wave and Google Buzz, Google presented the new promising social platform - Google+.
During the last few days, hundreds of articles describing Google+ were published. I won't describe here the functionality of the new social network, since I haven't experienced it personally. All my knowledge
about it derives from the demo available on the Google site and the reviews mentioned above.
Instead, I'll discuss here the motivation behind Google's decision to significantly enter the social network world, whatever it costs.

Google is still the biggest search engine in the world

Let's start with a reminder – the main Google service is it's web search, not social network. It is impossible to deny that Google has a great search engine. Still, in order to keep the title of "King of Searches", Google must strengthen a number of weaknesses.

Do You Know Your Friends?

Recently, there was lot of interest in Dunbar's number.
Prof. Dunbar from Oxford University claims that one is capable to manage up to approximately 150 stable social connections. When you reach your personal limit, every additional friendship is either doomed or comes instead one of the existing relationships.

Social network applications company Yedalab (of which I'm one of the founders) released a new facebook application "Do You Know Your Friends". It comes to check the simplest aspect of the friendship - can you recognize your friends by looking at their profile pictures? After 16 profile pictures, the application shows to the user the misidentified friends and the recognition success rate. Users can also see how they have done relative to the general facebook average.
Although the application was just released, we can already get the first impressions about people knowing their facebook friends. It turns out that we are able to recognize 3 out of 4 friend's profile pictures. The situation is not so positive for all users. If you have less than 250 friends, you'll probably recognize 4 out of 5 your friends. On the other hand, if you have more than 500 friends, recognizing 2 out of 3 friends will be considered as success.

It only takes a few minutes to test yourself, but, in some cases, it takes much longer to decide what to do with the result.

You can test yourself here: http://apps.facebook.com/douknowurfrnds/index.php