If you have a business that provides services to other business, you will find that advertising on facebook isn't so simple for you. You will create a campaign and an ad, which is the fun part of advertising. When you get to the targeting, you'll find a problem. Let's assume that your main target is small businesses in your country. How can you filter such group of people in facebook? If you want, for example, restaurant owners to see your advertisement, it's not enough to state "restaurant" or "food" as an interest. It will bring your message to the people that eat in restaurants and only few of them will be the restaurant owners.
So, you have to be creative and try to think about other B2B services that may be present in facebook.
So, you have to be creative and try to think about other B2B services that may be present in facebook.
